Inappropriate use

Inappropriate use

The TGA’s Therapeutic Goods Advertising Code 4.2.f says: ‘An advertisement for therapeutic goods must not encourage, or be likely to encourage, inappropriate or excessive use.’ IHRB ads plant seeds in a reader’s mind. This advertisement warns readers about unnecessary cosmetic products, so as to pave the way to sell unnecessary cosmetic products. Everything about IHRB’s ads […]

Miraculous sure cure

Miraculous sure cure

The TGA’s Therapeutic Goods Advertising Code 4.2.g says: ‘An advertisement for therapeutic goods must not: contain any claim, statement or implication that it is infallible, unfailing, magical, miraculous, or that it is a certain, guaranteed or sure cure.’ This advertorial was given to me in the sales kit and is now on the IHRB.com site […]

Effective in all cases?

Effective in all cases?

The TGA’s Therapeutic Goods Advertising Code 4.2.h says: ‘An advertisement for therapeutic goods must not contain any claim, statement or implication that it is effective in all cases of a condition.’ Mr Sam Cohen of IHRB says that he has helped thousands of men, women and children with every conceivable type of hair-loss problem. We can […]

No side effects?

No side effects?

The TGA’s Therapeutic Goods Advertising Code 4.2.i says: ‘An advertisement for therapeutic goods must not contain any claim, statement or implication that the goods are safe or that their use cannot cause harm or that they have no side-effecs.’ IHRB ads never mention any side-effects. And they give the impression that the treatment has never failed. […]

Outrageous testimonials

Outrageous testimonials

IHRB’s ads are misleading. To go even further, the testimonials are used as a way of leading the readers to believe other sensational claims. At no time are readers told about the dangerous medications being used. Here are examples of some of the claims that IHRB makes via testimonials. This is a sneaky way of […]

Clients or Cohorts?

Clients or Cohorts?

Mr Cohen knows that he has to watch his step. He know that he can’t make too many claims. So he asks his clients to make the claims for him, in the form of testimonials. IHRB’s testimonials are marvellous. They espouse all sorts of claims that would never be approved if the same text were […]

Plenty of evidence

Plenty of evidence

It pays to save, save, save. I mean, to save your emails, because they can become invaluable when trying to prove who said what, to whom. A simple email, like this one from Mr Sam Cohen of IHRB to me, can speak volumes. In the light of day, it provides many clues to support my […]

No ifs, no buts, no way

No ifs, no buts, no way

The full-age advertisements from IHRB show Sam Cohen’s photo, along with his promises. Mr Cohen tells us to be wary of other hair regrowth companies. He says that many companies make promises that are misleading or unethical. He wants us to believe that he is the knight in shining armour. He uses amazing phrases designed […]

Minoxidil side effects

Minoxidil side effects

IHRB uses a lot of photographic evidence. Yet it never shows the photos of the side effects. The IHRB topical solution includes Monoxidil. Here is a link to a medical site that explains the side effects of Minoxidil. These photos might turn your stomach. The site says, ‘Local irritation may occur, most often resulting in […]