My Lords, Ladies and Gentlemen, and members of the jury, this is the case of the missing Indian Curries. Sam Cohen’s entire con trick relies upon us believing that his IHRB hair growth treatment contains special Indian Curries. You see, if he cannot convince us of this, why would we pay him so much money for Minoxidil which we can purchase from any pharmacy, over the counter at a fraction of the price? It would be like charging someone $3,700 for Panadol or Aspirin, saying that our headache tablet works wonders because it also contains Indian Curries (when it jolly well does not!). Sam Cohen of IHRB does precisely this. He sells Minoxidil (which is illegal for him to sell because he is not a pharmacist, but nonetheless he sells it) and he says that his bottle is the best thing in the world, because it contains Indian Curries. After clients pay him thousands for this rip-off, they soon note that their hair has not grow back, simply because Minoxidil, although a good product, does not work for everyone. So Sam Cohen moves into the second phase of the alleged scam: he sends his clients to their GP to obtain other medications such as Propecia/Finasteride and Retin-A and Loniten. These can be a dangerous combination. None the less, if we can go to the pharmacy and obtain Minoxidil at a fraction of the price, and if we can go to a doctor and obtain a prescription for Propecia, why do we need to pay Sam Cohen $3,700 or more for this middle-man farce? Sam says that we pay it because there are special Indian Curries that are the magic miracle cure that was developed after his 40 years in the industry — as if he knows the first thing about hair, let along the illusive hair regrowth cure. If Sam’s herbs are real, I can make him a Billionaire over night, and feature his face on the cover of ‘Time Magazine’, which will no doubt name him as the Man of the Year, after winning a Nobel prize for innovation or medicine. What a lark! [UPDATE: Pharmacists for the Institute of Hair Regrowth & Beauty have confessed that there were never any Indian Curries or Herbs. To read the update, click here. ]
Ok, so now we ask, where are these Indian Curries? What are they? No-one knows. When a client asks Sam to explain what they are, he says that it is a secret: an industrial secret, if you please. Ok, so how does this magic curries get into the bottle of Minoxidil? My bottles came sealed from his Melbourne pharmacist. If you recall, I had asked the pharmacist to tell me if he knows anything about these Curries, and the pharmacist has confirmed that he has never used Mr Cohen’s supposed curies or herbs or natural extracts.
UPDATE: The Melbourne Pharmacist’s lawyers sent a seven-page letter to me dated 9 July 2010, stating, ‘Our client has made no representations that there are ‘Indian Curries’ in the topical solutions compounded and dispensed from his Pharmacy.’ What does Mr Cohen have to say to that?