Information about: Breaking TGA Adv Codes

Unrealistic expectations

Unrealistic expectations

The TGA’s Therapeutic Goods Advertising Code 4.2.a says: ‘An advertisement for therapeutic goods must not be likely to lead to consumers self-diagnosing or inappropriately treating potentially serious diseases.’ Mr Cohen is quoted saying, ‘I have achieved unparalleled results in re-growth of hair to the utmost satisfaction of every person I have treated.’ [UPDATE: New Sanctions in November […]

Treating serious diseases

Treating serious diseases

The TGA’s Therapeutic Goods Advertising Code 4.2.b says: ‘An advertisement for therapeutic goods must not be likely to lead to consumers self-diagnosing or inappropriately treating potentially serious diseases.’ Mr Cohen’s suite of medications include products like Loniten, which are not approved, and which are dangerous, thereby triggering the potential for a myriad of adverse effects that […]

Misleading and deceptive

Misleading and deceptive

The TGA’s Therapeutic Goods Advertising Code 4.2.c says: ‘An advertisement for therapeutic goods must not mislead, or be likely to mislead, directly or by implication or through emphasis, comparisons, contrasts or omissions.’ IHRB misleads its clients about every possible aspect of the treatment. It speaks about a money a back guarantee that simply does not exist. […]

Exploiting consumers

Exploiting consumers

The TGA’s Therapeutic Goods Advertising Code 4.2.d says: ‘An advertisement for therapeutic goods must not abuse the trust or exploit the lack of knowledge of consumers or contain language which could bring about fear or distress.’ IHRB uses the term ‘the balding gene’. No client would really know what this means. It sounds even more technical […]

Harmful consequences

Harmful consequences

The TGA’s Therapeutic Goods Advertising Code 4.2.e says: ‘An advertisement for therapeutic goods must not contain any matter which is likely to lead a person to believe (ii) that harmful consequences may result from the therapeutic goods not being used.’ All IHRB advertisements urge the reader to act now before it is too late, saying that […]

Inappropriate use

Inappropriate use

The TGA’s Therapeutic Goods Advertising Code 4.2.f says: ‘An advertisement for therapeutic goods must not encourage, or be likely to encourage, inappropriate or excessive use.’ IHRB ads plant seeds in a reader’s mind. This advertisement warns readers about unnecessary cosmetic products, so as to pave the way to sell unnecessary cosmetic products. Everything about IHRB’s ads […]

Miraculous sure cure

Miraculous sure cure

The TGA’s Therapeutic Goods Advertising Code 4.2.g says: ‘An advertisement for therapeutic goods must not: contain any claim, statement or implication that it is infallible, unfailing, magical, miraculous, or that it is a certain, guaranteed or sure cure.’ This advertorial was given to me in the sales kit and is now on the IHRB.com site […]

Effective in all cases?

Effective in all cases?

The TGA’s Therapeutic Goods Advertising Code 4.2.h says: ‘An advertisement for therapeutic goods must not contain any claim, statement or implication that it is effective in all cases of a condition.’ Mr Sam Cohen of IHRB says that he has helped thousands of men, women and children with every conceivable type of hair-loss problem. We can […]

No side effects?

No side effects?

The TGA’s Therapeutic Goods Advertising Code 4.2.i says: ‘An advertisement for therapeutic goods must not contain any claim, statement or implication that the goods are safe or that their use cannot cause harm or that they have no side-effecs.’ IHRB ads never mention any side-effects. And they give the impression that the treatment has never failed. […]