Information about: Misleading Advertising

Clients or Cohorts?

Clients or Cohorts?

Mr Cohen knows that he has to watch his step. He know that he can’t make too many claims. So he asks his clients to make the claims for him, in the form of testimonials. IHRB’s testimonials are marvellous. They espouse all sorts of claims that would never be approved if the same text were […]

No ifs, no buts, no way

No ifs, no buts, no way

The full-age advertisements from IHRB show Sam Cohen’s photo, along with his promises. Mr Cohen tells us to be wary of other hair regrowth companies. He says that many companies make promises that are misleading or unethical. He wants us to believe that he is the knight in shining armour. He uses amazing phrases designed […]

Suspicious testimonials

Suspicious testimonials

Mr Cohen has lied to me about every aspect of his business and his treatment. One way that he backs-up his lies, and one way that he influences people, is via his testimonials. By way of example, here are two testimonials that make me wonder who is crafting the words. These two are almost identical. […]

Maree Azzopardi’s conundrum

Maree Azzopardi’s conundrum

Why did Sydney artist Ms Maree Azzopardi threaten me with legal action when I asked why she continues to endorse Sam Cohen’s IHRB hair regrowth treatment, considering that IHRB had been issued with a Permanent Prohibition Order by the Health Care Complaints Commission? Maree Azzopardi has been authorising IHRB to feature her name and images […]

Think no evil of me

Think no evil of me

Through my normal day-job, I come across all sorts of people, including deluded con-artists. Over the years, I have found that those who protest too much, often have something to hide. For example, you might have heard about gay-bashers being gay themselves. They project a false bravado to impress their mates, and they will do […]

Paid to endorse

Paid to endorse

When you see stunning ‘before and after shots’, along with testimonials, what crosses your mind? All of IHRB’s ads feature people and their testimonials. What impression do you form? I ask this because I believe that most people who see these ads, will presume that these testimonials are just that: satisfied clients who are so […]

Attractive ads

Attractive ads

When we start to lose our hair, some of us hardly notice. The thinning is gradual, therefore not noticeable, until it becomes all too obvious. When friends start to comment, we begin to take a closer look in the mirror. Thoughts about hair-loss surface, and we become interested in any advertisement, brochure, or story about […]

Sam Badawi blocked my Facebook

Sam Badawi blocked my Facebook

Sam Badawi, whom we are led to believe is the owner (although I doubt it) of Christopher Hanna Platinum hairdressing salon at the Ivy in Sydney, is endorsing Sam Cohen’s products and hair regrowth treatments. I sent an email to Mr Sam Badawi inviting him to record a radio interview with me so that he […]