IHRB’s 77-page misleading sales kit

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The Therapeutic Goods Administration has told Mr Sam Cohen of IHRB that it would be a criminal offence if he publishes any of the advertisements that were Sanctioned (after being found to be ‘unlawful, misleading, and unverified’). So, what does Mr Cohen do? He turns to his 77-page sales kit filled with misleading statements, unverified testimonials, and half-truths. If this sales kit were to be published anywhere, it would constitute a criminal offence. Yet, sadly, Mr Cohen has no hesitation in sending this out as a sales kit, trying to snare more customers. Once again, Mr Cohen pushes the limits.

Below are thumbnails of each page. Simply click on any of the thumbnails to view the larger image. We start with the front and back of the sales folder, along with Mr Cohen’s business card, and then we see the misleading material.

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Days in breach of TGA Orders

As at 19 August 2015, Sam Cohen and IHRB are 544 days in breach of TGA Orders that demanded that IHRB stop its misleading, deceptive, and unlawful claims and to remove its statements from its website. The TGA also Ordered IHRB to publish a retraction on its website. Despite eventually publishing the retraction, IHRB is still in breach of these TGA Orders. Such a breach constitutes a criminal offence. To learn more, see the 'Days in breach' section in the menu at the top of this page.