Harmful consequences

Harmful consequences

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The TGA’s Therapeutic Goods Advertising Code 4.2.e says: ‘An advertisement for therapeutic goods must not contain any matter which is likely to lead a person to believe (ii) that harmful consequences may result from the therapeutic goods not being used.’

All IHRB advertisements urge the reader to act now before it is too late, saying that once the roots are dead, nothing can be done. Full-page Ads say that the roots will die within 4 years. Another says that great results can be achieved provided you act soon. Each is creating a sense of urgency surrounding a fear-factor that if we do not act now, it will be to our detriment.

[UPDATE: New Sanctions in November 2011 found IHRB’s ads unlawful and misleading. Read the latest by clicking here.]

For a copy of the Therapeutic Goods Advertising Code 2007 from the TGA, please click here.

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