Unverified statements

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The TGA’s Therapeutic Goods Advertising Code 4.1.b says: ‘An advertisement for therapeutic goods must contain correct and balanced statements only and claims which the sponsor has already verified.’

IHRB has no verifications. It has conducted no clinical trials. It does not disclose the main ingredients. Mr Cohen speaks about his herbal Indian Curries, but refused to tell me what they are or what they contain. His labelling does not meet the required standards. Mr Cohen relies on non-approved and dangerous medications. Anytime that a client suffers any side-effects, he refuses to accept that such ailments were caused by his concoction of products. He cannot verify a single claim. It is all talk and no proof. All his shampoos and herbal tablets are just money-spinners that lock customers into his tricky contract.

[UPDATE: New Sanctions in November 2011 found IHRB’s ads unlawful and misleading. Read the latest by clicking here.]

Mr Cohen says that he is ‘a hairloss and replacement specialist for more than 35 years’. He has not been a hairloss specialist for this time. If we assume that a person starts out as a junior and works their way up in a trade, we can see from ASIC records that Mr Cohen was in ‘sales’ at Lord Jim Hair Pieces in October 1983. Sales expertise does not constitute technical expertise to the point of treatment and diagnosis.

Then we see that Mr Cohen worked at Ashley & Martin from November 1990. The maths and the dates simply do not add up, so I will investigate, and report back shortly.

This from his sales kit, wherein Mr Cohen says that he has been associated with research, development, improvements and innovations. This is misleading. Mr Cohen speaks about improving Hair Implantation procedures and having consulted and advised on all type of hair transplants. This gives the impression that Mr Cohen understands medical procedures.

For a copy of the Therapeutic Goods Advertising Code 2007 from the TGA, please click here.