Information about: Misleading Advertising

Freedom of Mis-Information

Freedom of Mis-Information

Thanks to the Freedom of Information Act, I now have a copy of the 18-page letter that Mr Sam Cohen submitted to the Complaints Resolution Panel in response to the observations I made about IHRB’s advertising. This article reviews the answers that Mr Cohen had sent to the Panel via his solicitor. First, we all […]

Only Sam Cohen can toast ice

Only Sam Cohen can toast ice

In my opinion, Mr Sam Cohen of IHRB is the Lance Armstrong of the hair-loss industry. We heard how Armstrong kept denying everything for years; until he spilled the beans to Oprah. Mr Cohen seems to operate within the same kind of delusional framework. His fanciful explanation of what happened, seems to know no limits. […]

Another day, another breach

Another day, another breach

Why does Sam Cohen of IHRB continue to breach Orders and break Advertising Codes? Dead simple. He has no alternative. If he were to tell the truth, he could not make money. His business is no business at all. If he published the truth, he would have nothing to sell. If he complied with the […]

Deceptive testimonials

Deceptive testimonials

Would you like to see what naked, brazen, deceptive conduct looks like under an x-ray? Here’s an example of how Mr Sam Cohen deceives his beloved public.¬†In August 2011, Sam Cohen was responding to the TGA regarding a long list of accusations of deceptive advertising. A month later, as if no-one is watching, he uploads […]

Pity the Vietnamese reader

Pity the Vietnamese reader

Any advertiser needs to assess the return-on-investment. The common questions is, ‘If I place an ad in this publications, would it pay for itself, and would I make a profit from this investment?’ In the case of IHRB, who places ads all over the place in many different languages, in large and small publications, the […]

IHRB targets Thai clients

IHRB targets Thai clients

IHRB believes in ethnic advertising, reaching consumers from Arabic to Chinese backgrounds. Here we have samples of the Thai ads that appeared in ‘VR Thai Magazine’. All the same unlawful, misleading, and unverified promises, with a dozen breaches as Determined by the Complaints Resolution Panel. The latest advertisement features the new model, Ms Maree Azzopardi. […]

IHRB discovers PhotoShop

IHRB discovers PhotoShop

IHRB is at it again, with new ads that make even bolder claims, showing fake results, thanks to PhotoShop, which is a software program that gave this man (above) more hair with a click of a computer mouse. Is it ethical, honourable, decent, and fair to lure customers to this ad, by showing fake touched-up […]

IHRB goes West

IHRB goes West

Since moving from the City to Leichhardt, IHRB has expanded its advertising to reach the Inner West. The same unlawful and misleading¬†ads are appearing in ‘Ciao Magazine’ to reach poor unsuspecting readers in Leichhardt, Annandale, Petersham, Stanmore, Newtown, Rozelle, Balmain, Haberfield, Drummoyne, Wareemba, Five Dock, and Concord. This adds to the already long and exhaustive […]

New IHRB ads break the law

New IHRB ads break the law

The Health Care Complaints Commission says, ‘If the practitioner advertises their services following the imposition of a prohibition order, they must include the terms of the Prohibition Order in the advertisement… Any failure to comply with these requirements is a criminal offence.’ You can read the text at the HCCC website, three paragraphs from the […]