Harmful consequences
The TGA’s Therapeutic Goods Advertising Code 4.2.e says: ‘An advertisement for therapeutic goods must not contain any matter which is likely to lead a person to believe (ii) that harmful consequences may result from the therapeutic goods not being used.’ All IHRB advertisements urge the reader to act now before it is too late, saying that [...]
Inappropriate use
The TGA’s Therapeutic Goods Advertising Code 4.2.f says: ‘An advertisement for therapeutic goods must not encourage, or be likely to encourage, inappropriate or excessive use.’ IHRB ads plant seeds in a reader’s mind. This advertisement warns readers about unnecessary cosmetic products, so as to pave the way to sell unnecessary cosmetic products. Everything about IHRB’s ads [...]
Miraculous sure cure
The TGA’s Therapeutic Goods Advertising Code 4.2.g says: ‘An advertisement for therapeutic goods must not: contain any claim, statement or implication that it is infallible, unfailing, magical, miraculous, or that it is a certain, guaranteed or sure cure.’ This advertorial was given to me in the sales kit and is now on the IHRB.com site [...]
Effective in all cases?
The TGA’s Therapeutic Goods Advertising Code 4.2.h says: ‘An advertisement for therapeutic goods must not contain any claim, statement or implication that it is effective in all cases of a condition.’ Mr Sam Cohen of IHRB says that he has helped thousands of men, women and children with every conceivable type of hair-loss problem. We can [...]
No side effects?
The TGA’s Therapeutic Goods Advertising Code 4.2.i says: ‘An advertisement for therapeutic goods must not contain any claim, statement or implication that the goods are safe or that their use cannot cause harm or that they have no side-effecs.’ IHRB ads never mention any side-effects. And they give the impression that the treatment has never failed. [...]
Breaking the Advertising Code
IHRB ignores the Therapeutic Goods Advertising Code. Almost every week, IHRB places full-page advertising in newspapers and magazines, including foreign-language press such as in Asian and Arabic papers, and in regional lifestyle, speciality, and Gay publications. IHRB also engages in a comprehensive Web campaign. Mr Cohen states that he spends hundreds of thousands of dollars [...]
Failed to comply
In a previous article, I had reported about IHRB being sanctioned by the Therapeutic Goods Advertising Code Council. Sam Cohen was warned, and he was asked to withdraw his advertisement. In a letter of 24 January 2007, he was told by the Chairman of the Panel, that IHRB’s attention is ‘drawn to the provisions of [...]
The day IHRB was sanctioned
In all my dealings with IHRB and Sam Cohen, I have found that he just points the finger at other people, but fails to acknowledge that he has been in hot-water himself. His colour laser-printer churns away as he hands me damning reports about his competitors. He never sells me on anything good about his [...]
Copyright © 2012 Exposing the alleged scam by IHRB and Sam Cohen.
