Breaking 12 TGA Codes

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Page six of the Therapeutic Goods Advertising Code contains General Principles. These are listed here, along with a link that shows how, in my opinion, IHRB and Sam Cohen break all 12 of the Advertising Codes. A full page is dedicated to each of the Codes. Just click on the links below so that you can judge for yourself.

For a copy of the Therapeutic Goods Advertising Code 2007 from the TGA, please click here.

Code 4.1.a says: ‘An advertisement for therapeutic goods must comply with the statutes and common law of the Commonwealth, States and Territories.’

Click here to read read my report called Working outside the laws.

Code 4.1.b says: ‘An advertisement for therapeutic goods must contain correct and balanced statements only and claims which the sponsor has already verified.’

Click here to read read my report called Unverified statements.

Code 4.2.a says: ‘An advertisement for therapeutic goods must not be likely to lead to consumers self-diagnosing or inappropriately treating potentially serious diseases.’

Click here to read read my report called Unrealistic expectations.

Code 4.2.b says: ‘An advertisement for therapeutic goods must not be likely to lead to consumers self-diagnosing or inappropriately treating potentially serious diseases.’

Click here to read read my report called Treating serious diseases.

Code 4.2.c says: ‘An advertisement for therapeutic goods must not mislead, or be likely to mislead, directly or by implication or through emphasis, comparisons, contrasts or omissions.’

Click here to read read my report called Misleading and deceptive.

Code 4.2.d says: ‘An advertisement for therapeutic goods must not abuse the trust or exploit the lack of knowledge of consumers or contain language which could bring about fear or distress.
Click here to read read my report called Exploiting consumers.

Code 4.2.e says: ‘An advertisement for therapeutic goods must not contain any matter which is likely to lead a person to believe (ii) that harmful consequences may result from the therapeutic goods not being used.’
Click here to read read my report called Harmful consequences.

Code 4.2.f says: ‘An advertisement for therapeutic goods must not encourage, or be likely to encourage, inappropriate or excessive use.’

Click here to read read my report called Inappropriate use.

Code 4.2.g says: ‘An advertisement for therapeutic goods must not: contain any claim, statement or implication that it is infallible, unfailing, magical, miraculous, or that it is a certain, guaranteed or sure cure.’
Click here to read read my report called Miraculous sure cure.

Code 4.2.h says: ‘An advertisement for therapeutic goods must not contain any claim, statement or implication that it is effective in all cases of a condition.’

Click here to read read my report called Effective in all cases.

All of these articles are in a category called ‘Breaking TGA Adv Codes’. Click here to go to this category.